CONTEXT
A fast-growing FMCG brand was facing increasing growth forecasts, an opportunity to capture market share and rising out of stocks impacting key retail customers

PROBLEM
Out of stocks resulted in lost revenue and not meeting customer KPIs. This jeopardised their relationship with key retailers and put future growth at risk.

This challenge was creating wider pressure across the business:

• Uncertainty about business performance

• Pressure on senior leadership to deliver growth

• Team burnout and higher operating costs from reactive workflows

• Strain on supplier relationships

WHAT WE DID
MORGAN assessed business operations to understand key performance metrics, the source of stock outs and what was likely to limit growth in the future. Working with senior leaders, we developed their target operating model and organisational design. Our team reviewed demand and supply planning, growth projections and communicated with co-manufacturers assessed their ability to support future demand. A series of quick-win initiatives were implemented to align key suppliers, establish safety stock targets, and develop risk mitigation activities. This stabilised performance, while the broader transformation was implemented.